Heresy

HERESY is a brand that produces clothing collections influenced by the research and exploration of Folklore. As well as clothing they make handmade art objects, produce events, program music projects, and print small-press publications. Started in 2012 HERESY endeavours to excavate elements of British culture and history, and present them in a contemporary framework in order to express a positive statement about modern British identity. For AW25 ‘Hærfest’ is about subversion, decay, growth, and death. A failed harvest. Mould, rot and rust break down the landscape’s yield, and proceed to begin their own growth cycle, the fruits of decay, subverting the traditional Arcadian narrative.